Case Study: Avalara achieves improved collaboration, efficiency, and inclusion with Jira Software

Avalara champions collaboration, communication, and inclusion with Atlassian

Avalara, a provider of cloud-based tax compliance solutions serving more than 30,000 customers, faced a “folder nightmare” of fragmented tools, silos, and hard-to-find documentation that slowed collaboration and made cross-team alignment difficult. Teams duplicated work across systems, struggled to surface executive-level visibility, and found it challenging to keep information current from planning through delivery.

Avalara centralized on the Atlassian platform—adopting Confluence for documentation and Jira Software for cross-functional work—using native automations and Advanced Roadmaps to streamline processes, assign thousands of issues, and manage access. The change eliminated duplicate tracking, increased transparency and agility, and produced measurable gains: about 20,000 tickets created with automation and 825 inclusive edits implemented (including updates from the Inclusive Language Project), improving communication, efficiency, and alignment across the company.

Avalara

Shannon Dinesen

Lead Program Manager