Case Study: SalesLoft achieves an 8X increase in demo appointments booked through live chat with Intercom

SalesLoft Drives an 8X Increase in Demo Appointments Booked Through Live Chat

SalesLoft, a SaaS company that helps sales teams execute multi-channel cadences, needed a more modern, engaging live chat to convert website visitors into demos. Their legacy chat solution generated only 5% of demo bookings because pre‑chat forms and poor targeting discouraged conversations and delayed lead qualification.

By switching to Intercom—removing pre‑chat forms, adding teammate profiles, and using targeted visitor auto messages by page, time-on-page, and location—SalesLoft achieved much faster, more personal engagement and automatic lead creation into Salesforce. The result: a 8× increase in demo appointments from chat (now 40% of bookings), strong visitor auto message performance (about 40% open and 15% reply on contact pages), and the ability for reps to handle hundreds of live conversations without losing quality.

Salesloft

Kevin O'Malley

Vice President of Marketing