Case Study: Samsung improves media quality and efficiency with Integral Ad Science

Samsung improves traffic quality by 50% with Integral Ad Science

Samsung, a fully performance-focused advertiser, partnered with its global media agency Mindshare to determine if adding Integral Ad Science's pre-bid solution to its existing post-bid strategy would improve media quality KPIs and drive cost savings.

Integral Ad Science implemented its brand safety and ad fraud pre-bid segments for Samsung. This solution resulted in a 50% improvement in traffic quality, a 34% improvement in the invalid traffic rate, and a 23% increase in Quality Impressions™, delivering more impressions to real humans and driving better business outcomes.

Samsung