Case Study: Samsung achieves higher click-through rates and lower costs with Integral Ad Science's Context Control Targeting

Samsung boosts click-through rate 300% with Integral Ad Science

Samsung and its media agency Mindshare Indonesia sought efficient programmatic targeting strategies that did not rely on cookies to meet their campaign KPIs. They partnered with Integral Ad Science (IAS) to find alternatives to their existing keyword targeting and first-party data retargeting.

Integral Ad Science provided its Context Control Targeting solution, which used emotion and sentiment analysis to enhance Samsung's campaign performance. This approach delivered a 300% higher click-through rate, a 65% lower cost per click, and a 57% lower cost per quality traffic, achieving superior results in a cookieless environment.

Samsung