Case Study: Zuora achieves a 20% increase in MQL-to-SQL conversion rate with InsideView

Zuora Increases MQL-to-SQL Conversion Rate by 20%

Zuora, a leader in subscription commerce, was hindered by incomplete and inaccurate lead data and long web forms that reduced prospect engagement and slowed lead-to-opportunity conversion, putting pressure on marketing to generate more qualified leads to hit revenue goals.

By deploying InsideView Clean™ and Enrich™ and integrating the results with its marketing automation, Zuora automatically filled 28 key data fields and enriched 80% of lead records, allowing shorter forms and more accurate scoring, routing, and nurturing. The campaign improvements drove a 68% increase in lead-to-opportunity conversion and a 20% lift in MQL-to-SQL conversion.

Zuora