Case Study: Gainsight achieves 3X inquiry-to-opportunity rate with InsideView

Gainsight Increases Inquiry-toOpportunity Rate by 3X

Gainsight, a leading provider of customer success solutions, needed to accelerate revenue and improve sales and marketing productivity after establishing a market foothold. Their growth was hindered by inconsistent company data, slow and inaccurate lead delivery, and insufficient data for a targeted vertical marketing strategy.

Gainsight deployed InsideView for Marketing and Sales—using InsideView Enrich (integrated with Marketo) and industry data to enrich, segment and personalize campaigns (including LUMAscapes) so leads could be scored and routed faster. The result: inquiry-to-opportunity rate tripled (300%), leads per quarter rose 544%, wins from marketing-sourced leads doubled, and marketing-sourced lead-to-win conversions improved up to 9x.

Gainsight

Lauren Olerich

Sr. Manager, Lead Generation