Case Study: Marks & Spencer achieves 15.1% cart recovery with Insider Web Push

Marks & Spencer achieved an impressive 15.1% Cart Recovery Rate with Web Push

Marks & Spencer, a British value-for-money retailer with stores and websites across the UK and internationally, wanted a better way to keep growing its audience and communicate with customers at scale. Although it already had a large opt-in email database, the company needed a new channel that could support its existing tech stack and help recover lost sales.

Using Insider’s Web Push Notifications, M&S sent cart abandonment messages to bring visitors back to their baskets and complete purchases. The campaign achieved a 15.1% cart recovery rate, well above the industry average cited in the case study, and the move to native opt-in delivered a 20% uplift in web push subscribers.

Marks & Spencer