Case Study: Lenovo boosts add-to-cart clicks and engagement with Insider

Lenovo increases add-to-cart clicks by 8.6% with Insider

The customer, Lenovo, faced challenges with purchase funnel drop-offs and sought to increase engagement and sign-ups for its programs like LenovoPRO. To simplify complex buying journeys, especially for custom PC builds, and to stand out during competitive peaks, Lenovo partnered with the vendor Insider, utilizing its onsite personalization solutions.

Insider implemented several solutions including a customized auto-save feature for returning visitors, gamification tools like Random Box for holiday engagement, and InStory for creating social-style ad experiences. These efforts reduced purchase barriers and increased engagement. The results included an 8.6% increase in add-to-cart click-through rates, a 5% CTR for membership campaigns, and an average 6% CTR on gamified promotions, strengthening Lenovo's overall customer experience.

Lenovo