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Case Study: Lenovo achieves 12% online sales growth with Insider
A Insider Case Study
Lenovo drives 12% uplift in online sales
Lenovo, the multinational personal technology company, wanted to run gamification and innovative campaigns to engage and incentivize users while improving online performance. It used Insider’s Growth Management Platform to work with on-site data and create personalized user experiences.
With Insider, Lenovo deployed features including Wheel of Fortune, Web Push notifications, and Product Discovery. The company reported an over 12% increase in online sales, more than 33% conversion rate growth from the gamified Wheel of Fortune campaign, and a reduction in cart abandonment rates by more than 10%.
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Lenovo
Reno Chow
Head of eCommerce