Case Study: Lenovo achieves 12% uplift in online sales with Insider

Lenovo drives 12% more online sales with Insider

Lenovo sought to engage and incentivize its online users through gamification while also tackling challenges like cart abandonment and maintaining user attention on its website. To address these challenges, Lenovo partnered with Insider and implemented its Growth Management Platform.

Using Insider's platform, Lenovo deployed gamified campaigns like the Wheel of Fortune template to convert visitors, personalized web push notifications to recover abandoned carts, and a Product Discovery tool for recommendations. These solutions, backed by Insider's expertise, led to a 12% increase in online sales, a more than 33% growth in conversion rates from the wheel, and a reduction in cart abandonment rates by over 10%.

Lenovo