Case Study: Carrefour reduces cart abandonment and lifts conversions with Insider

Carrefour uplifts conversion rate by 350% conversion with web push notifications

Carrefour, a hyperlocal omnichannel retail group, needed a better way to create relevant, timely, and personalized digital experiences for shoppers online. As it expanded in Taiwan, the company turned to Insider’s AI-backed Growth Management Platform to help it understand visitor behavior and improve engagement across its website.

Using Insider’s Web Push Notifications and Social Proof messages, Carrefour targeted shoppers who had abandoned carts and added contextual product interest signals to its pages. The Web Push Notifications drove an additional $11,000 in the first month and a 355% conversion rate uplift, while Social Proof messages increased conversion rate by 15.29%.

Carrefour

Michael Chen

E-Commerce Manager