Case Study: Ticketmaster achieves a 7.46% conversion uplift with Insider's FOMO campaign

7.46% conversion rate uplift with FOMO (fear of missing out) campaign

Ticketmaster, the world's leading live entertainment ticketing company, faced the challenge of convincing last-minute customers to purchase tickets for time-bound events after they had viewed a specific event but not completed a purchase. They partnered with the vendor Insider and its digital experience platform to create a more effective strategy for this segment.

Using Insider's platform, Ticketmaster implemented a FOMO (fear of missing out) campaign to create urgency and prompt conversions. The solution delivered a significant 7.46% uplift in the conversion rate, successfully encouraging more last-minute customers to buy tickets before events expired.

Ticketmaster