Case Study: TUI Group achieves €500K extra monthly revenue with iAdvize's ibbü on-demand experts

Thanks to IBBÜ, the On-Demand Pool of Experts, TUI Provides Its Customers with Authentic Advice

TUI’s Marmara brand, part of TUI France and a leading provider of resort holidays, needed to deliver a premium, authentic pre-sales experience online that matched its agency and resort reputation. The challenge was to offer real-time, expert advice to visitors browsing dozens of resorts and destinations while maintaining the warm, first-hand knowledge customers expect.

iAdvize’s ibbü on‑demand experts—passionate Marmara enthusiasts—were deployed to chat with visitors in real time, paid on a performance basis and recruited/trained by iAdvize. The program achieved a 90% satisfaction rate with 15 minutes average chat time, drove a 33% increase in turnover from contacts and generated €500k in one month, while offering a flexible, cost-effective pay-per-contact model and extra income for experts (about €300/week).

TUI Group

Olivier Roche

Chief Digital Officer