Hoopla
17 Case Studies
A Hoopla Case Study
Operatix, founded in 2012 by Graham Curme and Aurelien Mottier, is a sales acceleration organization that provides customized sales programs for technology companies, focusing on B2B technology companies to accelerate sales and to generate a higher return on marketing activities across EMEA and the United States. Having expanded into three offices across two continents — San Jose, California; Dallas, Texas; and London — Operatix needed a way to connect their USA and UK offices to improve visibility and communication, as well as to motivate all teams, so Operatix management turned to Hoopla.
Using Hoopla’s Business Edition platform, Operatix updates reports regularly and broadcasts sales metrics to their global team on four TVs and on the Hoopla Mobile app, with users competing on team and company wide leaderboards broken down by day, week and month (the global month total is the most popular). Hoopla has accentuated Operatix’s sales culture and driven results: a 30% increase in activity in just 6 weeks, a Dallas sales team that grew 5x in the last year, and continued company growth while maintaining culture, connectedness, and visibility.
Robert Westell
COO