Case Study: Twitter achieves 90% sales adoption and 30-second content access with Highspot

How X Achieved an Adoption Rate of 90%

Twitter, a leading social media company with ~4,300 employees, 300M monthly active users, and a 1,200+ person global sales team, struggled with a content management system that made it hard to search for and maintain up-to-date sales assets. Reps saved files locally, causing outdated materials, inconsistent messaging, and loss of enablement control, so the enablement team evaluated 15 vendors to find a better solution.

They chose Highspot, which provided Keynote, Salesforce, and Google Drive integrations plus features like Remix for fast, brand-compliant customization and analytics for content ROI. After rollout to 1,200 reps, adoption hit 90% within weeks; reps can find and pitch effective content in about 30 seconds, marketing gained content visibility, and cross-departmental use and user satisfaction were overwhelmingly positive.

Twitter

Karishma Patel

Global Sales & Marketing Operations & Enablement