Case Study: iQor achieves revenue alignment and higher win rates with Highspot

How iQor Aims to Align Teams and Boost Win Rates

iQor, a go-to-market organization focused on aligning its revenue teams, needed a unified way to streamline sales workflows, improve content usage, and gain better insight into how reps were pitching to buyers. To address this, iQor implemented Highspot’s platform, including analytics, Salesforce integration, and Meeting Intelligence, to support a more consistent and effective selling motion.

With Highspot, iQor can better track content usage, buyer engagement, and rep behavior, while managers use AI-powered call recording to coach more effectively at scale. The solution is helping iQor align teams around the right content at each deal stage, improve training and coaching, and measure program impact more clearly as the partnership scales.

iQor

Bernie Broges

Vice President of Global Content Marketing