Case Study: Elsevier achieves greater buyer engagement with Highspot

How Elsevier Increased Buyer Engagement by 30%

Elsevier was building its sales enablement program from scratch and facing inconsistent sales processes, especially around training and coaching. With limited support from its existing solution, the team needed a way to standardize rep learning, content management, and buyer engagement across the go-to-market organization. Highspot was brought in as the vendor to help address these gaps.

Highspot helped Elsevier unify its enablement efforts into a more consistent strategy, aligning frontline managers around a regular coaching cadence and improving how content and training were delivered. The result was a scalable enablement foundation that could support better buyer engagement and rep performance across the sales motion, though the case study does not provide specific numeric outcomes.

Elsevier

Stacy Ardoin

Manager of Sales Enablement