Case Study: Royal Caribbean achieves streamlined global communication and faster project delivery with Higher Logic Vanilla

Royal Caribbean's Internal Community Creates Better Communication

Royal Caribbean, the global cruise line, faced fragmented communication across its Global Sales and Marketing team spanning 12 international offices. To break down silos, share ideas and assets, and create a single source for up-to-date information, Royal Caribbean implemented an internal community using the Higher Logic Vanilla platform as their one-stop communication hub.

Using Higher Logic Vanilla, Royal Caribbean centralized conversations, creative assets and project information so teams across time zones could collaborate without endless email chains. The community boosted efficiency, drove higher engagement and adoption across multiple departments, helped international markets meet project deadlines ahead of schedule, and supported the team in achieving Marketing and Sales KPIs.

Royal Caribbean

Oscar Guerrero

Senior Account Executive, Global Marketing