Case Study: Zendesk achieves competitive conquesting and 3x more contacts with HG Insights Technographics

Zendesk Uses Technographics For Competitive Conquesting

Zendesk, a leading customer support software provider, wanted a better way to identify companies using competitor solutions so it could win back market share and target the right accounts more effectively. Although it had a strong platform and loyal customer base, it needed a faster, more accurate way to find accounts using competing help desk management products.

Zendesk implemented HG Insights’ Technographics, along with contact and enrichment data, to identify net new, churned, and at-risk accounts and build targeted campaign lists. With HG Insights, Zendesk achieved a 3-5x increase in net new marketable accounts, expanded its contacts by 3x, and surpassed its 20% email open rate goal on cold outbound campaigns.

Zendesk

Brianne Kimmel

Growth Marketing Manager