Case Study: SalesLoft achieves 67% increase in average contract value with Guru

How Guru empowers a more consistent and valuable buying experience at Salesloft, increasing average contract value by 67%

SalesLoft, a leading sales engagement platform, struggled with scattered, often outdated knowledge across Google Drive and internal wikis that made it hard for a rapidly growing sales and customer-facing organization to find up-to-date product, marketing, and competitive information. To centralize and surface answers in workflow, SalesLoft adopted Guru’s knowledge platform, using Guru Cards and templates to convert long-form docs into bite-sized, easily searchable content.

With Guru, SalesLoft restructured knowledge into concise Cards and competitive battlecards, drove adoption across 200 Guru users (75% of customer-facing teams use it daily; 90% of top performers use it ~2.5x daily), and reduced shoulder-stepping while accelerating sales conversations. The vendor, Guru, became the single source of truth and helped SalesLoft increase average contract value by 67% since implementation.

Salesloft

Sean Murray

Chief Revenue Officer