Case Study: Vodafone boosts purchase intent for Samsung Galaxy with GumGum contextual advertising

Vodafone lifts purchase intent 8% with GumGum

Vodafone aimed to boost purchase intent for the new Samsung Galaxy phone. To achieve this, the company partnered with vendor GumGum to test the efficacy of their Desktop Skins ad format, utilizing its contextual targeting capabilities.

GumGum collaborated with Vodafone and its partners to implement a strategy that aligned the ad campaign with contextually relevant content about mobile technology. This solution successfully increased prompted awareness by 6% and wider consideration by 8%, while also achieving an 86% viewability rate and a 1.12% click-through rate.

Vodafone