Case Study: Medallia achieves 2x annual growth and a 38% referral hire rate with Greenhouse Software

How a B2B Company Built a Strong Employer Brand

Medallia, a 900-employee customer experience management company, needed to build a stronger employer brand. As a B2B firm with limited consumer recognition, Medallia struggled to attract candidates—especially passive talent—and wanted to put candidate experience front and center while making recruiting more efficient and productive.

The talent team reshaped hiring through reporting and analytics, process improvements, and a differentiated candidate experience: they partnered with hiring managers on role-specific interview plans, used customizable reports to track productivity and pipeline, collected candidate-survey feedback to coach interviewers, and standardized evaluations with scorecards. The program supported 2x growth each year for three years, achieved a 38% referral hire rate, and was implemented in under eight weeks.

Medallia

Matt Frost

Talent Acquisition