Case Study: Rippling achieves 13% higher win rates and 15% higher CLV with Gong

Rippling lifts win rates 13% and increases LTV 15% using Gong

Rippling, a fast-scaling SaaS platform for HR, IT, and finance, needed to improve sales enablement, shorten onboarding, and boost deal execution across its GTM team. It turned to Gong, using the Gong Revenue AI Platform to help reps and managers work more efficiently and spot issues earlier.

With Gong, Rippling used features like AI Briefer, Call Spotlight, Call Snippets, and AI Tracker to streamline coaching, improve discovery, and reduce churn risk. The results included a 20% reduction in customer onboarding time, a 10% shorter deal cycle, a 13% increase in win rates, and a 15% increase in customer lifetime value.

Rippling

Salam Alnakeeb

Manager of Sales Enablement Onboarding