Case Study: Pendo achieves higher win rates and faster rep ramp with Gong

Pendo Implements Methodologies To Improve Win Rates Using Gong

Pendo, a product experience software company, lacked clarity on whether sales reps were applying new training and messaging and how prospects were responding in market. To gain visibility into rep behavior and customer reactions, Pendo turned to Gong and its conversation intelligence platform to analyze calls and surface actionable insights.

Using Gong, Pendo created data and assets intelligence to validate training, change its motion, adopt sales methodologies, and move up‑market while introducing new products. The Gong-driven adjustments led to measurable impact: reps consistently ramp within a month, competitive win rates increased, and average selling price (ASP) rose.

Pendo

Michael Hoy

Director of Sales Excellence