Case Study: Genesys achieves 50% higher win rates and 38% faster time-to-close with Gong

Gong Gives Genesys Sales Managers The Ability To “ride Shotgun” With Any Deal

Genesys, a global contact-center software company with nearly 6,000 employees, was scaling quickly but operating by “guessing and speculating” — sales managers didn’t have data-driven visibility into where to spend time, onboarding was slow, and leaders like Alex Ball were spending 10–20 hours per week prepping for deals. To get real-time deal context and scale coaching, Genesys purchased Gong’s conversation-intelligence platform (Gong).

Gong’s Deal Intelligence, Deal Warnings, Alerts and call-listening features let managers “ride shotgun,” centralize insights, and build a Gong-driven onboarding playbook. The results were measurable: Gong-influenced calls saw a 50% increase in win rate, opportunity time-to-close fell 38%, new-rep ramp dropped from 6–9 months to under 60 days, and the team outperformed quota (112%) with strong year-over-year growth — all credited to Gong.

Genesys

Alex Ball

VP of Mid-Market & Velocity Sales