Case Study: VMware achieves 20 competitive hires and a 65% increase in candidate traffic with Glassdoor

VMware Makes 20 Competitive Hires Using Glassdoor

VMware, a global leader in virtualization and cloud infrastructure, needed to fill key engineering roles in a highly competitive market while increasing brand awareness and reaching candidates with a more targeted approach. With thousands of employees and a broad customer base, the company sought a scalable way to attract qualified talent and showcase its culture.

Using Glassdoor Job Ads and an Enhanced Profile, VMware targeted candidates by location and job title, promoted openings on competitors' pages, and used insights reports plus photos and videos to communicate its employer brand. The campaign delivered 20 hires in 2013—including hard-to-fill engineering roles—positioned Glassdoor as a top-5 influencer for new hires, and drove a 65% year-over-year increase in traffic to VMware’s profile.

VMware

Judy Phung

Manager, Employment Brand, VMware