Case Study: Groupon achieves 2X qualified applicants and $13 cost-per-applicant with Glassdoor

Groupon Doubles Applicant Quality and Lowers Cost-Per-Applicant to $13 on Glassdoor

Groupon, a Chicago-based global marketplace with over 5,000 employees, needed to raise applicant quality, attract top tech talent at low cost, and amplify its employer brand. The company partnered with Glassdoor to better reach and influence candidates while supporting diversity and university recruiting initiatives.

By combining targeted Job Ads with an Enhanced Profile that showcased Groupon’s tech culture and allowed candidates to self-qualify, Groupon doubled qualified applicants, influenced 61 new hires, and lowered cost-per-applicant to $13. The profile drove 11× more job-seeker traffic than the leading networking community (55,000 vs. 4,700 monthly page views), improving hire quality and recruitment efficiency.

Groupon

Dustin Carper

Employment Brand Strategist, Groupon