Case Study: Twilio achieves more equitable, data-driven hiring with Gem

Twilio Debugs its Diversity Hiring Funnel with Gem

Twilio, a global cloud communications platform with offices in 23 cities and 3,000+ employees, needed a way to scale hiring while protecting hard diversity goals across hundreds of open roles. The company’s talent team wanted every recruiter accountable for diversity outcomes and visibility into pipeline performance to find and fix bottlenecks. To solve this, Twilio turned to Gem’s all‑in‑one recruiting platform and analytics tools.

Using Gem’s funnel analytics and Activity View, Twilio’s sourcing team could filter interview stages by gender, track passthrough rates, spot hiring‑manager behaviors, and identify candidates stuck in holding patterns. Gem helped Joel Torres and the TA team preempt trends that would have led to significantly more male hires by Q3, detect extreme screening imbalances (e.g., 20x more phone screens for some managers), and reallocate resources to protect diversity. As a result, recruiters make data‑driven prioritization decisions, improve candidate experience, and better meet Twilio’s diversity targets with Gem.

Twilio

Joel Torres

Lead Talent Sourcer