Case Study: Twitter achieves store visit lift with Foursquare Attribution

Twitter Ieveraged Foursquare Attribition to match ad exposure to store visits

Twitter worked with Foursquare to measure the effectiveness of a burger QSR chain’s Twitter campaign. The customer wanted to target 18–24-year-olds and retarget its existing audience, while also testing Trend Takeovers with attribution that could connect ad exposure to real store visits.

Using Foursquare Attribution, Twitter matched ad exposure to store visits and measured the lift from its Trend Takeover ads. The campaign delivered a 9.41% behavioral lift, generated 800M+ impressions, and achieved a $2.68 cost per store visit lift.

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