Case Study: Twitter matches ad exposure to store visits with Foursquare Attribution

Twitter boosts store visit lift by 9.41% with Foursquare

Twitter leveraged Foursquare Attribution to measure the success of a campaign for a burger QSR chain. The challenge was to target a younger demographic and retarget their existing audience while also beta testing a new high-impact ad format and matching ad exposure to actual store visits.

Using Foursquare Attribution, Twitter was able to match ad exposure to store visits and measure the lift in store visits from the campaign. The solution proved highly effective, resulting in a 9.41% behavioral campaign lift, over 800 million impressions, and a $2.68 cost per store visit lift for the QSR chain.

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