Case Study: Vera Bradley achieves 4% revenue lift and optimized pricing with First Insight

Vera Bradley sets new products and price points with predictive analytics

Vera Bradley, the 30+-year fashion accessory and handbag retailer sold through more than 3,000 specialty retailers and 75+ company stores, faced the recurring retail challenge of launching many new styles and pricing them correctly to protect margin without suppressing demand. To reduce that uncertainty, Vera Bradley began working with First Insight, using its InsightPricing and InsightMarketing predictive-analytics solutions to test consumer interest in new sizes, patterns and price points before products hit shelves.

First Insight delivered cloud-based, gamified consumer surveys and analytic models (typically returning results in 48–72 hours) to forecast price elasticity, identify optimal entry prices and target customer profiles. The work helped Vera Bradley optimize assortment and pricing—First Insight’s tools contributed to a reported 4% revenue increase from pricing changes and improved demand and price-sensitivity insight, with InsightPricing shown to boost sales or margins by as much as 9% in typical cases.

Vera Bradley

Stephanie Scheele

Director of Marketing and Communications