Case Study: Vodafone amplifies research insights across the company with dscout

Vodafone scales research insights to 50-100 people with dscout

Vodafone, a leading telecommunications company, sought to better amplify its user research findings and engage stakeholders across its large global organization. They partnered with the research platform dscout to enhance their research approach and share insights more effectively.

Using dscout's unmoderated and survey-style tools, Vodafone implemented customized metrics and embedded rich media like video clips into their studies. This solution provided a more transparent process and enabled them to scale insights from 50-100 people. The impact was significant, leading to greatly increased stakeholder participation and collaboration, with stakeholders proactively requesting access to research sessions. dscout became deeply embedded within Vodafone's wider teams, facilitating continual company-wide collaboration.

Vodafone