Case Study: Salesforce achieves high-value product insights with dscout

Salesforce uncovers value propositions in a week or two with dscout

Salesforce's Ignite team was challenged by one of their partners, a toy company, which had invested heavily in a new technology that was failing to deliver results. The partner needed to understand the high-level business value of the technology and justify its existence, but their own research was too granular, focusing on A/B testing features rather than understanding consumer needs and value propositions. To meet tight stakeholder timelines, Salesforce turned to the vendor dscout for a solution.

Using dscout's platform for diary studies and media-rich surveys, the Ignite team was able to quickly gather rich, observational data from consumers. This allowed them to identify a key insight: the technology was only fully understood by children aged 9-10, which is exactly when they abandon such toys—a finding they termed the "abandonment chasm." This quantifiable insight, backed by the partner's own data, provided the high-level business value needed and delivered a clear strategic direction. The solution from dscout enabled Salesforce to dramatically shorten research timelines and achieve credible, impactful results.

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