Case Study: Salesforce achieves faster, high-value research insights with dscout

Salesforce uncovers product value in 1-2 weeks with dscout

Salesforce's Ignite team, which uses human-centered design for external partners, faced a challenge when a major toy company partner could not realize value from a multi-million dollar technology investment. The partner lacked understanding of their consumers' needs and had been conducting granular feature research instead of identifying a high-level value proposition. To meet tight stakeholder expectations, Salesforce turned to the dscout platform for research.

Using dscout, Salesforce was able to dramatically shorten research timelines. The team leveraged dscout's screener tool as a survey to tailor fieldwork and conducted interviews, concept comparisons, and diary work in a single sprint. This allowed them to quickly identify the product's core value proposition and a key opportunity, which they termed the "abandonment chasm." Their insights were quantifiable and backed by the partner's own existing data, providing a high-level business impact that the partner had previously been unable to attain.

Salesforce