Case Study: Lenovo advances accessibility, diversity, and inclusion research with dscout

Lenovo targets 75% of products for PDO review by 2025 with dscout

Lenovo, a global technology company, sought to practically implement its commitment to accessibility, diversity, and inclusion (DEI) within its product design and research processes. Their challenge was to systematically integrate these principles to ensure their products were truly designed for all users, moving beyond company mottos into actionable practices. The vendor, dscout, provided its remote research platform to support this mission.

Using dscout's Diary and Live tools, Lenovo conducted a remote study focused on the visually impaired community. The solution combined exploratory and evaluative research, capturing rich qualitative data through video diaries and one-on-one interviews. This approach provided deep, empathetic insights into user experiences and generated compelling video evidence that drove stakeholder action. The dscout platform enabled Lenovo to build trust with participants, who expressed gratitude for the opportunity to share their experiences, ultimately leading to more inclusive product design considerations.

Lenovo