Case Study: Lenovo drives customer empathy across the organization with Dscout

Lenovo shares 20-video customer collage with dscout to drive customer-centricity

Lenovo, a Fortune Global 500 technology firm, sought to drive greater customer-centricity across its entire organization. Their challenge was to find an effective way to capture authentic customer feedback and share those perspectives to build empathy among employees from the C-suite to individual contributors. To address this, they turned to the research platform dscout.

The solution implemented by dscout involved conducting agile research missions to collect video entries from Lenovo product owners. After analyzing and tagging the videos, the team created a compelling video collage that was streamed at a company-wide meeting. This use of dscout successfully enabled Lenovo to share the direct voice of the customer across the company, inspiring employees to always consider the customer’s perspective first and fueling ongoing research for product innovation.

Lenovo