Case Study: Folloze achieves a 38% productivity boost and 3 hours/day research savings with DiscoverOrg

Improving sales leads, and aligning Marketing and Sales for an Account-Based Everything strategy

Folloze, a San Mateo–based account-based marketing and sales engagement platform, needed more reliable market intelligence to focus outreach on truly ideal accounts. Unreliable contact and organizational data made outbound prospecting inefficient and prevented the team from quickly identifying and engaging all key stakeholders within target organizations.

By integrating DiscoverOrg’s Marketing and Sales datasets and its Salesforce app (including ListMatch), Folloze gained accurate org charts and contact data for precise ABM targeting. The result: ADRs save about 3 hours per day, daily productivity rose 38%, adoption of the solution is nearly 100%, organizational mapping improved, and the team books more meetings and higher-performing targeted events.

Folloze

Fang-Fang Fei

Account Development Manager