Case Study: Demandbase achieves 85%+ contact success and faster prospecting with DiscoverOrg Data & OppAlerts

Demandbase Uses DiscoverOrg Data and Predictive OppAlerts for Enterprise ABM

Demandbase, a San Francisco–based leader in account-based marketing, needed more accurate market intelligence to identify stakeholders and buying initiatives within high‑value enterprise accounts. Outdated contact records, incomplete org charts, and unreliable intent alerts left the sales team missing opportunities and wasting prospecting effort.

By adopting DiscoverOrg’s Marketing Dataset and OppAlerts (Scoop alerts), Demandbase gained up‑to‑date org charts, contact data, and predictive intent signals. The sales team cut prospecting time, improved contact accuracy, reduced budget waste, raised contact success rates to over 85%, and saved hours per rep each week—boosting efficiency and enabling faster, more targeted engagement across committee‑based buying teams.

Demandbase

Jay Tuel

Senior Director of Sales Development