Case Study: Five9 achieves dramatic pipeline growth with DemandGen

Five9 - Customer Case Study

Five9, a successful cloud-based contact center provider, faced a challenge when expanding into the enterprise market. Their existing Marketo system was underutilized, with poor lead management processes leading to 70% of leads being ignored. They partnered with vendor DemandGen to build a sophisticated revenue engine for effective lead capture and conversion.

DemandGen implemented a new, highly automated lead management system in just six weeks. This included a new demand funnel, lead scoring, and workflows in Marketo and Salesforce. The results were a dramatic uplift in pipeline growth and lead quality, with 90% of leads passed to sales making it into the pipeline. This enabled Five9 to confidently scale its operations and exceed its planned numbers.

Five9

Doug Sechrist

Vice President, Demand Marketing