Case Study: Zuora achieves better team alignment and engagement visibility with Demandbase

How Zuora transformed their go-to-market strategy with Demandbase

Zuora, a leading subscription management platform, wanted to improve its go-to-market strategy with account-based marketing (ABM) and better align marketing, sales, and customer success. The company needed a solution that could support its unique sales approach, improve engagement visibility, and provide a unified source of truth. Zuora chose Demandbase and its Account-Based Marketing Platform to help address these challenges.

With Demandbase, Zuora gained granular account engagement insights, seamless campaign orchestration, and AI-driven data for forecasting and business reviews. Demandbase’s implementation support helped Zuora tailor the platform to its needs, resulting in stronger team alignment, clearer visibility into engagement, and a more data-driven growth strategy.

Zuora

Courtny Edward-Jones

Director of Marketing Operations & Strategy