Case Study: InsightSquared achieves record-high SDR performance with DataFox

InsightSquared scaled their outbound sales engine using company data, signals, and balanced territories

InsightSquared, a revenue intelligence company founded in 2010, needed to scale its outbound sales engine while improving revenue generation and SDR team performance. To reduce manual errors and time-consuming research, they turned to DataFox for company data, signals, and territory planning support as part of an account-based outbound sales approach.

DataFox helped InsightSquared implement an account-based outbound sales engine with automated company enrichment, real-time signals, and balanced, data-driven territories. The results included record-high SDR performance, shorter ramp times, and stronger sales outcomes, including higher conversion on signal-based outreach. DataFox also enriched 188,430 accounts, 25,190 leads, and delivered 3,000 signals per week in real time.

InsightSquared

Maxwell Lydstone

Senior Director of Business Operations