Case Study: Twitter gains deeper insight into Saudi cultural trends with DataEQ

X leverages DataEQ insights to analyse Saudi cultural trends

The customer X (formerly Twitter) partnered with the vendor DataEQ to gain deeper cultural insight into the rapidly evolving Saudi Arabian market. Their challenge was to analyze key themes in the conversations of Saudis online to understand what matters to them and the role X plays as a driver of culture.

DataEQ implemented a solution that involved collecting 82.2 million posts over two years and analyzing them using their trained, Arabic-speaking Crowd. This human analysis applied sentiment and classification tags to the data, enabling DataEQ to provide X with specific insights and a deeper understanding of priority topics across major themes like identity and wellbeing.

Twitter