Case Study: Ticketmaster achieves improved engagement and retention with Culture Amp

How Ticketmaster improved engagement and retention

Ticketmaster, the global leader in live event ticketing operating in 67 countries with 6,600+ employees, faced a problem where slow, infrequent surveys from a previous vendor produced weak, non‑actionable data. VP of People Programs Paula de Haen needed faster, credible people metrics so HR could justify initiatives and participate in strategic business decisions.

Ticketmaster implemented Culture Amp for its simple UX, benchmarks, and customer partnership, moving from one to three engagement surveys per year and enabling leaders to access insights quickly. The platform saved time, boosted participation to 95% on a 53‑question survey, validated targeted interventions (notably improving communication scores after executive forums), and helped HR earn a seat at the leadership table with people‑related OKRs included among top business priorities.

Ticketmaster

Paula de Haen

VP of People Programs