Case Study: Vidyard achieves 14x partner-sourced revenue growth with Crossbeam

Vidyard 14x’d partner-sourced revenue with Crossbeam

Vidyard, an online video software company, faced challenges in scaling its partner program and driving predictable revenue. Their manual processes for identifying mutual customers with tech and agency partners were cumbersome and inefficient, often hindered by the reluctance of partners to share sensitive customer data. This prevented them from effectively converting free users and pursuing co-selling opportunities. To overcome this, Vidyard adopted Crossbeam's partner ecosystem platform.

Using Crossbeam, Vidyard automated account mapping and gained real-time visibility into customer overlaps with its partners. This enabled targeted co-selling, more effective outbound outreach, and streamlined integration vetting. As a result, Vidyard dramatically increased its partner-sourced pipeline from $25K to $350K per quarter and saw close rates on partner-sourced deals jump to 50-70%. Overall, Crossbeam helped Vidyard attribute 30% of its total company revenue to its partner programs.

Vidyard