Case Study: UserTesting boosts pipeline and partner visibility with Crossbeam

UserTesting grows pipeline by 40% with Crossbeam

UserTesting, a customer experience technology company, faced significant challenges with manual account mapping, relying on time-consuming Excel spreadsheets to collaborate with partners. This process caused delays of a week or more as they waited for partners to confirm contacts and account representatives, hindering their channel sales efforts. They sought a solution to eliminate this inefficiency and improve partner collaboration.

By implementing Crossbeam's ecosystem-led growth platform, UserTesting gained instant access to their partners' account information. This solution eliminated manual mapping and provided immediate visibility into partner presence across all current and prospective accounts. Using Crossbeam resulted in a 5–7x increase in partner visibility per conversation and a 40% increase in pipeline. The vendor's platform unlocked new strategies for collaboration, integration, and co-selling, creating a multiplying effect on productivity and revenue.

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