Case Study: Intercom achieves 30% more sourced revenue with Crossbeam

Intercom grows partner-sourced revenue 30% with Crossbeam

Intercom, a leading customer service platform, faced the challenge of scaling its partner programs and effectively tracking partner-sourced and influenced revenue. Their partnerships team needed a way to surface partner overlap data for sales reps and track attribution in Salesforce to prove the value of their ecosystem. To address this, they implemented Crossbeam, an ecosystem-led growth platform.

Using Crossbeam, Intercom developed a detailed Partner Prioritization Framework to evaluate and tier partners, enabling them to focus on high-value co-selling relationships. The solution integrated partner data directly into their Salesforce and Slack workflows, empowering sales reps with ecosystem insights. As a result of working with Crossbeam, Intercom achieved a 30% year-over-year increase in partner-sourced revenue and a 157% year-over-year growth in partner-influenced revenue.

Intercom