Case Study: Vidyard 14x’s Partner-Sourced Revenue with Crossbeam

How Vidyard 14x’d its Partner-Sourced Revenue Using Crossbeam

Vidyard, a video platform for marketing and sales, needed a scalable way to turn partner relationships into revenue. As its tech and agency partner programs grew, the team struggled to identify mutual customers, qualify integration opportunities, and coordinate co-selling without relying on manual spreadsheets, emails, and time-consuming validation.

Using Crossbeam’s partner ecosystem platform, Vidyard automated account mapping, surfaced real-time overlaps, and enabled partner-driven workflows in Salesforce and Slack for onboarding, vetting integrations, outbound outreach, and co-selling. The result: quarterly partner-sourced pipeline grew from $25K to $350K, close rates on partner-sourced deals increased from 15–20% to 50–70%, overall partner program revenue rose 25%, and 30% of total company revenue was attributed to partner-sourced deals.

Vidyard

Alyshah Walji

Strategic Partnerships Development Manager