Case Study: Gorgias achieves 30% increase in partner-influenced revenue with Crossbeam

How to Increase Your Tech Partner Program’s Revenue by 30% (And Be a Joy to Work With)

Gorgias, a leading e-commerce customer service helpdesk platform, needed a simpler way to engage partners, drive referrals, and make ecosystem collaboration easier for both its partnerships and sales teams. By adopting Crossbeam and its partner cloud/account mapping capabilities, Gorgias aimed to remove friction from co-selling and attribution while making it easier to identify shared customers and prospects.

With Crossbeam, Gorgias built repeatable referral, Slack-based notification, attribution, and case study workflows that helped teams act on partner overlaps quickly and consistently. The result was a 30% increase in partner-influenced revenue growth within eight months, partnerships accounting for nearly 50% of total revenue, and a higher close rate on influenced deals than on non-influenced ones.

Gorgias

Chris Lavoie

Senior Technology Partner Manager