Crossbeam
52 Case Studies
A Crossbeam Case Study
Gorgias, a leading e-commerce customer service helpdesk platform, faced the challenge of making its partner program efficient and easy to engage with for both its internal teams and its large network of tech partners. The company needed to streamline collaboration and remove friction to increase partner-influenced revenue and grow its ecosystem effectively.
By implementing Crossbeam's ecosystem-led growth platform, Gorgias automated account mapping, referral exchanges, and deal attribution. The solution included using Crossbeam for Slack integrations to provide real-time notifications and creating detailed playbooks for both internal and partner use. As a result, Gorgias boosted its partner-influenced revenue by 30%, with partnerships now accounting for nearly 50% of total revenue, and significantly grew its partnerships team.