Case Study: Ad Council achieves higher CTV awareness and engagement with Criteo

The Ad Council uses CTV to increase awareness around mental health during the pandemic

The Ad Council, a U.S. nonprofit, wanted to raise awareness about mental health during the pandemic through its Seize the Awkward campaign. Working with Criteo and Nielsen, it used connected TV advertising to reach people at home with a timely message, while overcoming the targeting challenges of CTV households.

Criteo helped the Ad Council build audiences using its shopper data and measure reach with Nielsen Digital Ad Ratings. The campaign delivered strong results, including an 84% video completion rate, a 0.48% click-through rate, and 77% in-target delivery, all above recent industry benchmarks.

Ad Council